Steve Harrison was European Creative Director (OgilvyOne) and Global Creative Director (Wunderman) either side of starting his own agency, HTW. At HTW, he won more Cannes Lions in his discipline than any creative director in the world. When he left agency life, he explained all in his book, How to do better creative work, which became the most expensive advertising book of all time when it traded on amazon.com at £3,000 a copy.
In 2012, Steve was featured in The D&AD Copy Book, which celebrates the work of the top 50 copywriters of the past 50 years. The following year he wrote the biography of the 1960s adman Howard Gossage: Changing the world is the only fit work of a grown man – which, in 2015, was the basis for a full-length feature documentary, which Steve wrote and directed.
In 2016, Pan Macmillan published Steve’s How to write better copy, which he recommends you buy now – because in a few years’ time, it might be worth £3,000.