12 Blazing speakers

September 27 2017
Senior Marketing Officer at World Vision UK

Karen Allonby

How emotion works in fundraising

With a wealth of experience in the charity sector, Karen is a development professional turned fundraiser. Having spent a large part of her career working in Policy and Programmes at World Vision UK, she was lured away in 2014 to take on the role of Senior Marketing Officer in the Sponsorship Experience team where she’s now responsible for managing some of the organisation’s most complex marketing campaigns. These communications build trust and engagement by thanking and inspiring supporters, showing how their love and support is changing the world for children.