Very few of us set out in life with the goal of becoming a copywriter who specialises in B2B and technology, and Glenn Sturgess isn’t one of them. His curious, circuitous career route to Head of Crumpets at OgilvyOne Business has taken in the worlds of volunteering overseas, the Millennium Dome, local government, the legal profession and investment fund management. Consequently, he knows a little about a lot (and a lot about very little). Luckily, he does understand how words can help businesses (i.e. people) connect with other businesses (other people).